Brand Event · Case Study

DARC Sport × The Pink Motel

For DARC Sport's summer party at the iconic Pink Motel in Sun Valley, we brought our enclosed Vintage Photo Booth: wood-grain walls, a red velvet curtain, a checkered floor, and classic black & white photo strips guests carried around all night.

Vintage Booth Enclosed Photo Booth Black & White Strips Brand Party Sun Valley, LA
LA Glam Booth enclosed Vintage photo booth with wood-grain walls, red velvet curtain and checkered floor under a palm tree at sunset
The Brief

A photo moment that fits the brand and the venue

DARC Sport, the fitness apparel brand behind the Wolves community, threw its summer party on Saturday, July 25, 2026 at the Pink Motel in Sun Valley, one of Los Angeles' most recognizable retro locations. The crowd showed up in matching DARC jerseys and roller skates, and the party had a nostalgic, film-set feel.

The photo experience had to belong there: something guests would line up for, that photographs well itself, and that sends people home with a keepsake instead of just another phone photo.

The Booth

Why the Vintage Booth

Our Vintage Booth is a fully enclosed photo booth. Guests step behind the red velvet curtain onto a black-and-white checkered floor, sit on the built-in bench and shoot on a touchscreen under studio lighting. Seconds later a classic black & white photo strip drops from the print slot outside, and a digital copy is ready to share.

The enclosed design matters at a party like this. It gives a group a private moment away from the crowd, so people relax, squeeze in together and get the candid, funny strips that end up on the fridge. From the outside, the wood-grain cabinet and red curtain read as a set piece that suits the Pink Motel's retro look.

Experience

Enclosed booth with bench

Room for a group inside, a curtain for privacy, and a touchscreen that walks guests through each session.

Prints

Classic black & white strips

Instant 2x6 strips with three frames, printed in seconds, plus digital sharing by text, email or QR code.

Operations

Setup, attendant, breakdown

We set up before doors, ran the booth with an attendant through the party and packed out after.

Brand options

Built to be branded

Brands can add a custom curtain, a full wrap, a poster on the cabinet, branded strip designs and screens, plus lead capture, CRM integration and an analytics report.

On the Ground

The Pink Motel, live

Guests holding their strips, a skate crew in DARC jerseys, and a full booth behind the curtain.

In Their Words

From the DARC Sport team

“Thank you again, SO MUCH, for working with us on Saturday… Also, thank you for staying so late. … Hope to be able to work together again down the line.”
Leslie Deckard · Event Manager, DARC Sport
For Your Brand

Planning a brand party or launch?

The Vintage Booth works anywhere a crowd wants a keepsake: brand parties, store openings, product launches and community events. Add your own curtain color, wrap and poster, and capture guest contacts for your CRM along the way. See more brand activation photo booths, the Vintage Booth, or our UNIQLO × Dodger Stadium case study.

Let's build yours

Bring the Vintage Booth to your event

Tell us about your event and we'll design the booth, the prints and the guest experience around your brand.

Plan Your Event