UNIQLO × Dodger Stadium
A full-day, custom-wrapped UNIQLO Mochi Booth activation built for stadium-scale crowds — every fan walked away with a printed UNIQLO photo strip and an on-brand share on their phone.
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An on-brand photo moment, at stadium scale
UNIQLO and LA Glam Booth had already built a real partnership — the UNIQLO NYC pop-up, the Studio Ghibli LA collaboration, and the F/W 25 retail activation. The next step was a bigger venue with a far higher-volume crowd: a full-day Mochi Booth activation inside Dodger Stadium.
The mandate was simple to say and hard to do: a turnkey, fully branded UNIQLO photo experience that could handle stadium guest flow, look on-brand from the moment a fan stepped up, and send everyone home with a printed strip in hand and a UNIQLO-branded digital share.
The activation, by the numbers
Designed, wrapped, and run end to end
Every element was scoped, produced, and operated in-house — one team, no third-party hand-offs.
Full-Day Mochi Booth — 8 Hours
Korean purikura-style booth running continuously 1–9 PM. 100+ digital frames, 2×6 strips, four copies per session, tuned for high-volume stadium throughput.
Full Custom Vinyl Wrap
Complete custom exterior branding — print, finish, and on-site application of UNIQLO-branded vinyl across the entire booth body.
Branded UI / UX Package
Custom touchscreen UI tuned to the UNIQLO visual system: branded strip templates, brand start screens, on-screen overlays, and a UNIQLO-branded SMS / email share flow.
Transport & Stadium Coordination
Equipment transport, COI coordination with stadium operations, a pre-event walkthrough, and live-day logistics with the Dodger Stadium events team.
On-Site Technician + Operator
Two dedicated staff for the full window — a technician on booth, print, and network, and a guest-flow operator managing the queue and on-brand greeting.
Creative Prep & Revisions
A pre-event creative session, mockups for the wrap and on-screen UI, and design revisions through to final-asset approval with the UNIQLO brand team.
Dodger Stadium, live
Photos and video from the activation — the wrapped booth, the queue, and fans with their strips.
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/assets/work/uniqlo-dodger-stadium/A track record across UNIQLO activations
Dodger Stadium continued a partnership already proven across multiple UNIQLO moments in LA and New York.
One team, the whole activation
From creative and custom fabrication to software, transport, and live-day operations, brands get a single accountable partner — not a rental drop-off. That's why UNIQLO came back, venue after venue.
Planning a brand activation? We handle custom-wrapped booths, branded software, and on-site staffing for retail launches, sponsor events, and stadium-scale crowds across Southern California.
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